Monday, February 19, 2007

Piggly Wiggly It Ain't

I love grocery shopping. This is primarily due to the fact that I love food, and a grocery store is nearly always your guaranteed best bet for purchasing food. Secondly, if you're in a new place, grocery shopping allows you to observe the locals in a natural habitat, finding out what they eat, how they dress, what sorts of folks are out at what particular hours during the day, and what all schools of thought frequent different grocerial institutions. It allows and necessitates rediscovering how to shop, live, and sustain oneself. A regular adventure in modern existence.

When I lived out in North Carolina for 6 months, I loved shopping at the Blowing Rock Food Lion. A chain based primarily in the American southeast, Food Lion is one of those particular grocers that thinks that issuing a 'membership card' will inspire customer loyalty. Not true. It will nearly guarantee that regular customers will purchase the sale items weekly, but it also allows one to assume, as a professional grocer, that these same sale-fickle customers have similar, if not identical gossamer contracts with the competition. In the town of Boone, North Carolina (population: roughly 20,000; 36,000 during university terms-- GO APP STATE!) there is a Food Lion, a Lowe's Foods, a Winn Dixie, and not one, but TWO Harris Teeter's. All four of these chains offer incentive programs, wherein a customer fills out an 'application,' are given a 'membership card' and then receive routine discounts that non-members do not. Since every store has different sales every week, many customers will shop under all four different marquees. But, as a customer, you can feel good about yourself, because you belong. I know always felt good flashing out my Food Lion card. I forget the logo on it, but I remember that the Harris Teeter cards were little triangle-shaped key chains that read 'VIP' (Very Important Person) (or Value Induced Purchaser) (or, Variable Infidelity Policy) (or, Variously Intrigued Patronage). But Food Lion loyal was I. I had my pride. (GET IT??? LIONS? PRIDE? BWAHAHAHAHAHAHAHAHA!)

When I moved to Nottingham, England, my Mexican housemates, Juan y Alexis, got me hooked on Sainsbury's. There were two of them, roughly equidistant from my home in Dunkirk. I typically went to the one in Beeston, because there were quite a few other shops worth visiting on the Beeston High Street, but changed my preferences when I realised that I could walk along the canal (The Beeston Cut of the Trent River) the entire length from my home to the store at Castle Marina, which was bigger than its small town cousin, with a better selection. There was a Tesco in the Nottingham city centre, but that involved purchasing a bus ticket (unnecessary, given that I could walk for free to Sainsbury's, and that I couldn't fit enough groceries in my share of the kitchen to render walking difficult), and, since then, some of the corporate practices of that chain have really put me off. Beeston also boasted a Farm Foods, an Iceland, any numer of Spars (German chain--small, convenient, expensive), a Somerfield, and there may've even been a Lidl somewhere around. In Wales and Yorkshire, the store with the most presence seemed to be Morrison's (Who love giving you more reasons to shop at Morrison's), and here and there could be found Asda, the UK equivalent of Wal-Mart (and also therefore on my list of less-than-ethical businesses), but I pretty well tried to keep with Sainsbury's. Their quality and selection simply rates. Unless you're trying out their allegedly American-style root beer...

However, here I am now in Edinburgh, Scotland for a few weeks. Food still being high on my priority list, I've had a mosey around my temporary headquarters and discovered two MidScot supermarkets, the local derivative of the national COOP chain. COOP's OK-- I gave them a bit of patronage in Yorkshire, back in October, but my friend and personal local, Katie, absolutely swears by them. They are competitively priced (their only competition here in Stockbridge is a pair of Margiottas-- seemingly Italian versions of Spar.), and many of their products are supplied by Fair Trade--an organisation that helps to ensure just treatment and market value for the (Quite often) third world producers of their various offered goods. COOP's store brand chocolate, for that matter, is a Fair Trade product. And I do love my chocolate. It's nice to know that my personal indulgences can do the world some good. I've already aligned my allegiance to one particular of the two local COOPs: the larger one, nearest me, has what I and Mama (my grandmother Brown) would term a shelf for mustgoes. As in, it Must Go today, or it Must Go to the bin. When products near their expiration date, the management chops their price in half, or more, and moves it to the clearance rack. There's almost always some meat or cheese, nice breads and pastries-- at the very least, enough food to last a day, which is about as long as I'm concerned about, currently. Best yet, my first day in the country, there were 3 dozen buffalo wings on said shelf. They were amazing. I didn't realise the Brits could do spicy so well.

What they can't do well, unfortunately, is Peanut Butter. I am the All-American Kid, in that I can live on Peanut Butter and Jam sandwiches (PBJs) for weeks at a time. My European, British, and Antipodian acquaintances think I'm nuts, and I suppose if all they have to go on is Peanut Butter of a type such as the COOP sells, then I can understand why. Jif and Skippy it ain't. What they have here is good, it turns out, if you add it to mushroom soup. Don't gag. Bear in mind, I'm not talking about American Peanut Butter. The stuff here is much more of a paste, it's bland, and just vaguely salty. As such, it goes a long way as far as thickening up an otherwise over-liquefied soup, and adds a more well-rounded effect to the flavour than ordinary table salt would, with the added bonus of not simply upping the sodium count. As far as making PBJs, though, it leaves a bit to be desired.

No, it may not come in a big red tub bearing the brandname "Peter Pan," but, then again, I didn't buy it at the Piggly Wiggly.


*Pictures forthcoming*

23 comments:

jeffro said...

Don't worry. But it turns out that the name ('digestive') is actually deceptive. They're quite unhealthy. You'll have to eat them slower this time. ;)

Tara said...

LOL. Are we placing orders? I'm sure I could think of something...Haha. Just kidding. Evidently, we do need to make sure you are well stocked up on peanut butter when you get home, though. I'm not sure how you could live 6 weeks without it.

It's good to hear from you, Jeff. Until next time...

Allen said...

Man you sure know a lot about european grocery stores.

When we went to Africa we brought brought the missionaries peanut butter, rotel, velveta, and tortilla chips. It turns out that absence makes the heart grow fonder.

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